Such a familiar thing as toothpaste has long become an integral part of daily hygiene procedures for oral care.
The wide range of brands presented can confuse the average buyer - after all, only one manufacturer has several series of products, and all have different characteristics and indications.
Today we will get acquainted with the Russian product - SPLAT toothpaste, consider the existing series, analyze each product separately and evaluate their features.
Features and Benefits
SPLAT series products have a number of distinctive features and advantages:
- High quality toothpastes . Modern methods and production systems at each stage guarantee a high-quality product.
- Own innovative developments . The manufacturer offers products that have no analogues throughout the world.
- Affordable price .
This brand compares favorably in price with its competitors. This can also be explained by the fact that the company spends virtually no money on advertising. - Caring for the environment and animals .
SPLAT toothpastes exclude the presence of any harmful components - all components are completely environmentally friendly and safe for the human body. In addition, the manufacturer does not test products on animals. - Direct focus and dialogue with your consumer .
The company's general director, Evgeny Demin, includes letters addressed to the buyer in each product package. They contain words of support, their own experiences and simply some stories about certain life situations.
Professional Series
Each product in the presented series is aimed at professionally solving specific problems at home.
Sensitive
Purpose : reduces hypersensitivity and restores enamel.
Action : hydroxyapatite present in the composition helps seal microdamages, significantly combating hypersensitivity.
The paste also helps to actively deal with plaque, while polishing the surface of hard tissue.
Blue chamomile and Spanish lemon provide an antibacterial effect; the composition also contains vitamins and flavonoids, which give the product an antioxidant and hemostatic effect.
Fluorine content : does not contain.
Price: 125 rubles (100 ml).
Lavandasept
Purpose : comprehensive protection and care of gums. Can act as a prophylaxis against stomatitis and gingivitis.
Action : the enamel is carefully lightened due to the action of bleaching salts and plant enzymes derived from papain.
The calcium phosphate content combats excessive sensitivity. Antibacterial protection is provided by the content of lavender essential oil, as well as thyme and rosemary.
Fluorine content : does not contain.
Price : 137 rubles (100 ml).
Biocalcium
Purpose : restores and gently whitens enamel, reduces sensitivity.
Action : copes with the initial manifestation of caries due to the presence of natural calcium. Hydroxyapatite clogs existing microdamages.
The effect of reducing sensitivity will appear after several days of regular use.
Fluorine content : does not contain.
Price : 137 rubles (100 ml).
Let's figure out what problems extension of the front teeth helps to cope with, and find out the cost of this procedure. And here we have given a review of Curaprox brushes and told you how much you can buy each of them for.
Ultracomplex
Purpose : fights tooth hypersensitivity and bleeding gums.
Action : medicinal chamomile in the composition acts soothingly and fights bleeding, hydroxyapatite is aimed at strengthening teeth and reducing hypersensitivity.
Fluorine content : does not contain.
Price : 137 rubles (100 ml).
Whitening plus
Purpose : whitens tooth enamel, provides comprehensive care.
Action : noticeable results can be obtained after just four weeks of continuous use. The enamel is not damaged during the whitening process.
Potassium ions present in the composition help to cope with excessive tooth sensitivity.
Fluorine content : contains.
Price : 137 rubles (100 ml).
Assets
Purpose : strengthening enamel, healing gums. Can act as a prophylactic against periodontitis.
Action : the product contains a number of medicinal plants - this includes Baikal skullcap, bergenia and spirulina. These components cope with inflammatory and hemostatic processes.
Calcium glycerophosphate strengthens and regenerates hard tissue. The antioxidant effect of the paste is given by vitamins A and E. The black color of the product is obtained due to natural plant shades.
Fluorine content : contains.
Price : 137 rubles (100 ml).
Healing herbs
Purpose : gum health and comprehensive care.
Action : Sage, hawthorn and chamomile help fight underlying gum problems. Geranium acts as an effective antiseptic. Sea buckthorn extract helps in healing and nourishing soft tissues.
Fluorine content : contains.
Price : 137 rubles (100 ml).
Aromatherapy
Purpose : protects against plaque and cariogenic bacteria.
Action : recommended for use in the evening. Pineapple and papaya, in combination with other essential oils, effectively combat the development of bacteria and plaque formation.
Violet extract provides gum protection. Due to calcis, remineralization of hard tissues occurs.
Fluorine content : does not contain.
Price : 137 rubles (100 ml).
Green tea
Purpose : protection against the formation of plaque and caries.
Action : chamomile, lavender, together with sage and green tea, provide reliable antibacterial protection for the whole day. Calcium and amino acids nourish the gums and strengthen the enamel.
Fluorine content : does not contain.
Price : 151 rubles (100 ml)
Liquum gel
Purpose : an integrated approach to care and protection against tartar.
Action : natural enzymes from papaya help cope with plaque, preventing its further appearance.
The product helps maintain the natural whiteness of teeth while fighting the development of bacteria. Thanks to calcis, teeth are strengthened and their sensitivity is reduced.
Fluorine content : does not contain.
Price : 151 rubles (100 ml).
Arktikum
Purpose : protection against caries and long-term breath freshening.
Action : long-lasting breath freshness is achieved due to the presence of zinc ions, a specialized component of Biosol and zinc gluconate, which also has an astringent effect.
The content of the enzyme papain in combination with ratania root extract provides reliable protection against plaque. Calcium ions and phosphates are designed to strengthen the enamel.
Due to the presence of organic amino fluoride Olaflur, effective protection against the development of cariogenic bacteria is guaranteed. Essential oils of wild orange flowers help to energize you with vigor and energy.
Fluorine content : contains.
Price : 167 rubles (100 ml).
Maximum
Purpose : effectively protects against caries, strengthens enamel and gives long-lasting fresh breath.
Action : due to the whitening component Polydon and the natural enzyme papain, effective removal of plaque is ensured.
The zinc ions and thymol present in the composition help to cope with the unpleasant odor. The product also contains hydroxyapatite and other plant extracts.
Fluorine content : does not contain.
Price : 146 rubles (100 ml).
Professional line
The Professional range is intended for the treatment of dental diseases. These include periodontitis, periodontal disease, gingivitis, stomatitis, pulpitis, and the appearance of stones. The product is not used daily. It is applied in courses.
Maximum
Prevents and treats caries.
Increases enamel strength. Improves fresh breath throughout the day due to its herbal content. Zinc eliminates bacteria and fungi. Papain removes plaque and food debris. This is interesting: Types of ROSC toothpaste
Aromatherapy
A gel consisting of basic chemicals mixed with herbs. Among them are extracts of lavender, bergamot, and rosewood. The product is intended for the treatment of dental diseases. It eliminates plaque, prevents stones, and strengthens enamel.
Liquum-Gel
The product prevents and treats caries, eliminates plaque. If it does not accumulate between the teeth, stones do not appear. Compound:
- papain;
- biosol;
- xylitol;
- calcium.
With prolonged application, a whitening effect is observed.
Green tea
Contains plant extract:
- chamomile;
- green tea;
- sage.
Additional Information! Plants are not kept in their pure form. An extract is made from them. It destroys bacteria and plaque.
The risk of caries is reduced. Teeth are strengthened and gum inflammation is reduced.
Healing herbs
A gel designed to relieve inflammation and eliminate bleeding gums. Compound:
- sea buckthorn;
- hawthorn;
- chamomile;
- sage.
Herbal extracts destroy fungi and bacteria. Hawthorn soothes and relieves tissue irritation.
Whitening plus
Consists of abrasive components, eliminates plaque. The enamel becomes stronger and lighter. But the Whitening Plus effect appears when applied as a course. If you use the product longer, the surface dental tissue is destroyed.
Sensitive
Applied to strengthen tooth enamel. Reduces tooth sensitivity and produces a pleasant breath odor. It lasts throughout the day. The product foams well.
Assets
Protects tooth enamel from destruction and caries. Contains calcium, vitamins E and A, spirulina, bergenia. Therefore, inflammatory processes on the gums are reduced and bleeding is eliminated.
Ultracomplex
The increased sensitivity of dental tissue is eliminated, the strength of the gums increases. Flavorings freshen breath for 2-3 hours. Calcium and hydroxyapatite eliminate pain and restore superficial tissues.
Biocalcium
Prevention of enamel damage and caries. This occurs due to the content of calcium, hydroxyapatite, and vitamin D3. The enzyme papain destroys bacteria.
Lavandasept
Plant extracts destroy microbes, eliminate inflammation, and soften. The product reduces bleeding gums. Lavandacept contains lavender, thyme, rosemary. There are no chemical components.
Extra Fresh
Freshens breath, strengthens enamel. The composition contains zinc gluconate, which destroys bacteria by blocking reproduction. Fresh breath lasts for 3-4 hours.
Sensitive ultra
The composition includes minerals that strengthen tissue.
This reduces tooth sensitivity because the enamel becomes stronger and thicker. Hydroxyapatite seals microcracks, prevents the entry of bacteria and the development of caries. This is interesting: Biorepair toothpaste line: Plus, Kids
Sensitive white
Reduces tooth sensitivity, strengthens enamel. Has whitening properties. Therefore, the product is applied in short courses. The enamel lightens gradually. Pigment spots left after drinking coffee or smoking cigarettes are eliminated.
The average price for a tube of Splat Professional paste is 110-200 rubles.
Special Series
The originality of this series is given by the fact that each paste is distinguished by a certain “special” component, making the product unique.
BLACKWOOD
Purpose : safe teeth whitening, maintaining fresh breath, normalizing the pH balance of saliva and eliminating plaque.
Action : juniper berries, together with other active ingredients in the paste, including a highly effective antiseptic, provide reliable protection against the development of bacteria, while having a positive effect on the gums.
The presence of Karelian birch charcoal helps to whiten and cope with unpleasant odors; it is this that gives the paste its original black color.
Fluorine content : does not contain.
Price : 210 rubles (75 ml).
SHOCK
Purpose : improving microcirculation and protecting gums.
Action : suitable for daily use. Nettle, together with tannins and vitamins K and C, have an antimicrobial and antioxidant effect.
Sage extract, stevia and cajuput oil help heal existing damage and cope with bleeding and inflammatory processes, while providing an antibacterial effect. The paste has a pungent taste due to the pepper extract.
Fluorine content: does not contain.
Price : 175 rubles (75 ml).
EXTREME WHITE
Purpose : effectively whitens and provides protection against the development of bacteria.
Action : carbamide peroxide in microgranules and a unique complex have a gentle effect on the enamel and whiten it.
The effect can be observed after five weeks of continuous use. Fluoride ions in the composition provide reliable protection against the development of cariogenic bacteria.
The paste must be used in conjunction with enamel-strengthening products (pastes from the Professional series are excellent).
Fluorine content : contains.
Price : 211 rubles (75 ml).
GOLD
Purpose : strengthening enamel, protecting against caries, combating plaque formation.
Action : the paste has the taste of pink champagne and includes a number of luxurious elements. Gold microparticles have a bactericidal and regenerating effect. Royal jelly ensures the maintenance of general immunity.
Antibacterial protection is provided by diamond extract. Calcis, papain, thymol and grape seed extract are active substances aimed at combating caries and plaque formation.
The product also helps reduce appetite, as it contains natural vanilla extract.
Fluorine content : does not contain.
Price : 273 rubles (75 ml).
SIBERRY
Purpose : comprehensive product for the care of teeth and gums.
Action : the name translates as “Siberian berries”. The composition contains lingonberries, juniper, sea buckthorn, cranberries and strawberries - their action is aimed at healing the gums.
With the help of hydroxyapatite, enamel hypersensitivity is strengthened and reduced. Highly effective antiseptic Biosol and rotania root give the product a wound-healing effect.
Antimicrobial and antiviral components in the product are aimed at maintaining local immunity. The astringent properties of zinc gluconate freshen breath for a long time.
Organic fluoride effectively fights bacteria that cause caries.
Fluorine content : contains.
Price : 189 rubles (75 ml).
LOVE
Purpose : whitening, comprehensive care, long-term breath freshening.
Action : the product contains extracts of perilla seeds - they relieve inflammation and prevent the occurrence of caries.
Soft abrasive components of a round shape polish the surface of the teeth. An enzyme derived from licorice fights inflammation and caries, and also has a pleasant sweetish taste.
In addition, the presence of this enzyme guarantees long-lasting fresh breath.
Fluorine content : does not contain.
Price : 189 rubles (75 ml).
DREAM
Purpose : Protects gums and relieves hypersensitivity.
Action : The product has an effective antibacterial formula, which allows it to cope with caries and maintain the health of soft tissues in optimal condition.
The presence in the product of enzymes obtained from plants, considered natural aphrodisics, helps to liberate sensual energy.
Due to the presence of natural betafrolin, endorphins begin to be produced, thereby improving mood. The paste has a pleasant fresh strawberry aroma.
Fluorine content : does not contain.
Price : 189 rubles (75 ml).
SEA MINERALS
Purpose : whitens, strengthens and mineralizes teeth.
Action : hydroxyapatite, combined with the effects of sea minerals, restores and strengthens enamel, and also prevents the development of bacteria.
With the help of a special component Polydon, soft plaque is broken down. The gentle effect on the enamel allows you to maintain the smoothness and shine of your teeth for a long time.
Enzymes derived from algae help strengthen and stabilize microcirculation in the gums.
Fluorine content : contains.
Price : 175 rubles (75 ml).
ORGANIC
Purpose : strengthens and protects sensitive enamel.
Action : strengthening and healing of gums, as well as soft tissues, occurs due to the presence of aloe vera and chitosan in the formula.
Also, these components, together with tea tree oil, have a pronounced anti-inflammatory effect.
The effects of the components are also aimed at effective protection against the development of bacterial diseases. The product is recommended for use by pregnant and lactating women.
Fluorine content: does not contain.
Price : 175 rubles (75 ml).
MAGNOLIA
Purpose : cares for and gently whitens sensitive teeth.
Action : the low level of abrasiveness of the product allows it to be used daily even with hypersensitivity. Amino acids effectively prevent plaque and rid teeth of all staining substances (coffee or tobacco).
Magnolia bark blocks unpleasant odors due to its good bactericidal properties. Thymol, rosemary essential oil and licorice tree extract provide optimal condition of soft tissues and relieve inflammatory processes, while stimulating local blood circulation.
The presence of anisic acid gives the product an antifungal effect.
Fluorine content : does not contain.
Price : 189 rubles (75 ml).
GINGER
Purpose : gum care and long-lasting breath freshening.
Action : ginger root has a warming and immune-stimulating effect, and its action is also aimed at stimulating blood circulation in the gums.
The presence of zinc gluconate gives the product antibacterial and astringent properties that help cope with inflammatory processes.
Sea buckthorn extract helps stimulate the healing of existing wounds. Papain and thymol gently clean the enamel.
Fluorine content : does not contain.
Price : 189 rubles (75 ml).
CHILI
Purpose : gently lightens enamel and stimulates gum healing.
Action : the presence of chili pepper extract improves blood circulation in the gums, thereby making them more elastic, and also facilitates the penetration of beneficial components into them.
Natural calcis, together with sodium ions and sodium monofluorophosphate, protect hard tissues from cariogenic bacteria.
Fluorine content : contains.
Price : 175 rubles (75 ml).
ZERO BALANCE
Purpose : gentle comprehensive care.
Action : the presented product is completely free of dyes, preservatives and flavors. Contained natural antiseptics prevent bacterial growth, caries and periodontitis.
Perilla seed extracts, silver ions and disaccharides provide long-lasting fresh breath. The product can be used in conjunction with homeopathic medicines, as it excludes even the minimum content of mint components.
Fluorine content : does not contain.
Price : 210 rubles (75 ml).
ARMYDENT
Purpose : whitens and provides optimal care in extreme conditions.
Action : the constituent substances allow effective cleansing of the oral cavity in much less time.
The paste is aimed at destroying harmful bacteria, protecting soft tissues, combating plaque formation and ensuring long-lasting freshness. Silver acts as an excellent antibacterial agent.
Cedar essential oil works to prevent inflammation of the gums and blocks unpleasant odors. The Polydon component copes with coffee and tea stains, as well as staining after smoking.
Olaflur amino fluoride provides hard tissue protection.
Fluorine content : contains.
Price : 175 rubles (75 ml).
How is Splat toothpaste made? Report from the scene
Lena Korenkova visited the production of Splat toothpaste and dramatically changed her opinion about Russian manufacturers. May the patriots forgive me for my skepticism, but when I heard the words “made in Russia,” the image of “Children’s” hand cream in an aluminum tube usually appeared in my head, and nothing more. Something familiar, cute, awkward and outdated. Before my trip to Valdai, all I knew about the Splat company was that it existed and that it was Russian, so I didn’t rule out the possibility of seeing a reinforced concrete jug in the middle of the field. And I saw this:
No, this is not a factory yet. Yes, it’s already clear that it’s great here. And the people I get to see at work are happier than the ties and white-collar workers who smoke six times a day at the Nordstar tower. Why? They have an unlimited subscription to such sunsets and sunrises, fresh air, and no plastic food. For calmness, regularity and contemplation.
About production
- Every shift, the factory produces 300,000 toothpastes, mouthwashes, foams and other personal and home care products.
It looks like this: essential oils, extracts - in total about 300 types of raw materials undergo input control and are placed in a warehouse. Each package is labeled with the name, expiration date, and manufacturer’s name. By the barcode of the finished tube of paste, you can clearly determine which batch the magnolia bark extract and any other ingredient belong to. And when and by whom they were accepted - Fedor Ivanovich and Ivan Fedorovich.
Then the storekeeper will receive a request: “get canisters with sorbitol, silicon dioxide and chamomile essential oil extract from the mezzanine.” And he will carry out everything according to the directive. One toothpaste can contain more than 20 components. And all 20 components will be delivered to the so-called “clean zone” with sterile air. Four operators and a master technologist will weigh the components and make the dosage according to the recipe. If one of the characters had a particularly successful date the previous evening, and he generously overloaded himself with ginger root oil, the smart technology will be indignant and simply will not start the cooking process.
“Clean” production area. The air pressure here is higher than in the others, so that “dirty air” does not enter the sterile space.
The factory operates four systems simultaneously, which look like huge pots with automatic stirrers. Compliance with the recipe is monitored by specially tailored programs, because, as you know, from the same ingredients, two housewives get different borscht.
Monday, Wednesday or Saturday - two of the four units always make toothpaste, producing 14 tons per shift. The remaining two are occupied, for example, with foams and mouth rinses. The assortment includes more than 130 items.
Before submitting for packaging, tasters check the substance for color, smell and taste. If everything is tasty and beautiful, the contents of the “pots” are poured into “plates” - that is, they are pumped to the packaging lines. A special device fills the tube with toothpaste.
Empty tubes are filled by hand; they are delivered from a nearby tube shop by a handsome young man who was not included in the shot.
Nearby there are smaller machines for travel-size products and samples (they are sold to hotels and Russian Railways).
Filled tubes are packaged, boxed and weighed.
The girls are watching this, as if they had just escaped from a casting for the role of a James Bond girl:
Finished products are sent to a storage and packaging warehouse.
2.5 - 3 million funds are stored here.
Her further fate is exit quality control and a one-way trip. That is, to a warehouse in the Moscow region. From there everything is distributed to dealers and for export.
Splat can be purchased in 31 countries. In Spain, Germany, Switzerland and - soon - in Italy. In pharmacies, stores, gas stations and on Amazon. The plans are to develop the East, but the market there is specific, more than 60% of the Chinese population does not know what toothpaste is - they are used to using traditional herbal powders.
- Toothpaste is not mixed according to the “base” + active ingredients and additives scheme.
The housewife can make pies with cherries, apples, potatoes and eggs from one dough. You can add various dyes and flavors to the tasteless and odorless base and package them in tubes with strawberries and raspberries. But no, you can't. Each pasta has a special recipe and production process, and they are made, as they say, from scratch.
As a form of entertainment, the journalists were asked to mix their toothpaste according to the principle of base + color + taste. Sadness flashed in the eyes of the chief technologist: “Oh, if only it were so simple for us.”
Let's say an idea generator—a CEO, development director, or director of dental community relations—has an idea: black toothpaste. The order is received by a scientific laboratory, a “theoretical recipe” is created, test brews are made, and, if all is well, the sample is sent for testing. Tests are carried out on all fronts, for example, will the black paste have the same effectiveness at the end of the shelf life?.. After all the approvals, the development technologists train the team on the new recipe.
By the way, Splat Blackwood paste is black due to the content of Karelian birch charcoal (an independent control purchase was carried out in Germany, and it took first place), and not because antimony was added there. But you can’t do without tinting completely. Not only do the natural ingredients look unappetizing, but they are also unappetizing in different ways -) You can’t predict what the same pasta from a different batch will look like.
About suppliers
- The farthest supplier is New Zealand. Why bring lavender extract from there? Because it unexpectedly turned out to be better than the French one.
Most of the raw materials come from Europe, China and Middle Asia. Silicon dioxide and natural flavors - France, licorice extract - Japan, the best mint in the world - India. There are almost no Russian raw materials, only extracts of wild flowers and berries. The reason is that there is little of it, and what is available is of unstable quality. It happened that whole pine cones were found in barrels of a trial batch of cedar oil -)
- Toothbrushes are made to order in Germany.
90% of toothbrushes sold in Russia are imported. Splat plans to set up production in Valdai, but for now they come to the Moscow region in the form of semi-products - handles and bristles. They are combined, packaged and sent to the shelves of the country.
About the funds
Splat is a family-owned company that knew from the start that it couldn't afford to invest in carpet bombing TV advertising. It’s also impossible to compete with the prices of popular hygiene pastes for 30 rubles. Their cost is many times lower than Splat. Therefore, from the very beginning, a course was chosen on the effectiveness of what is inside the tube, and not on the recognition of what is outside. The result is a healthy 14% of the market (third place behind Colgate and Blend-a-Med) and the highest existing secondary purchase rate - 70%.
- Splat produces not hygienic, but therapeutic products.
This means that this paste contains a therapeutic dosage of essential oils, medicinal plant extracts and molecular compounds. They do not just accompany brushing, but solve oral problems. The packaging and the brand's website have details about each active ingredient. You can find out that extracts of Baikal skullcap, bergenia and spirulina protect the gums from inflammation, and essential oils of geranium and Altai sea buckthorn regenerate the mucous membrane.
Plastic bottles are blown with compressed air to the required volume.
It’s unlikely that anyone reads the composition of toothpaste with the same passion as, for example, a cream or serum (I definitely don’t). It turns out - in vain: there is a chance to find out that sometimes in stylish packaging “premium pastes that have been produced in a factory in Switzerland since 1821” and cost 1000 rubles. - the same chalk that is in the budget one. And almost nothing else.
Splat has more than ten international patents for its compositions. Excitingly interesting, by the way. The Pro-Whiter series includes the De-smoke complex. Five plant extracts dissolve heavy pigmented deposits from tobacco, tea, coffee and red wine. Ordinary toothpastes mechanically “rip off” it along with the enamel due to abrasives. Or they are not effective, because with the help of enzymes they break down protein plaque, not tobacco.
After cleaning with a paste containing Sp. White System, a sound appears similar to the creaking of a wet finger running across a clean porcelain plate. This is evidence that the surface of the teeth is polished, and on the polished enamel there is nothing for bacteria to cling to. They are washed away by saliva, and the risk of caries is reduced.
Splat also has unusual foam rinses. The developers were racking their brains on how to turn children’s teeth brushing into a game, and they came up with 2 clicks on the dispenser, and a foam cloud forms in the mouth. They need to rinse their mouth for 5 seconds and spit it out. There is no need to brush or rinse with water. This “travel-office” format also turned out to be convenient for adults. The result is a Grand Prix award at a conference at Moscow State Medical University. THEM. Sechenov based on the results of clinical trials. The foams have eight scents with beneficial “side” effects. Vanilla discourages appetite, lavender soothes, ginger helps with motion sickness, bergamot sets you up for a creative wave.
Splat’s creativity is all right - there is Siberry paste “for Siberians and their friends”, Love paste with a preventive effect against the herpes virus. It also prevents the formation of volatile sulfur compounds - the main cause of unpleasant odors. Armydent was invented for extreme conditions - training grounds, hunting, fishing, hiking. It doesn't just come in a khaki tube. Mediterranean Savory and Madagascar Saro oils promote concentration, plus there are so many antibacterial components inside that you can brush your teeth for less than the required three minutes.
- Instead of fluoride, a more effective complex is used - Luctatol.
Technologists were looking for an alternative to fluorides for a children's series of toothpastes, but the result turned out to be so unexpectedly good that they urgently patented it and decided to almost completely abandon fluoride. Luctatol is a combination of three lactic enzymes and licorice. In short, biochemical reactions occur between lactoferrin, lactoperoxidase and glucose oxidase - and the result is the antibacterial substance lysozyme. In synergy with licorice, it protects against plaque and caries by more than 96%. On the one hand, this has been proven in a scientific laboratory in Japan, on the other hand, by a local life hack by Splat employees. A chocolate stain on a skirt can be removed with a cleaning foam because Luctatol breaks down the protein compounds in chocolate.
The most expensive equipment at the factory is for the production of tubes. Produces 100 pieces per minute.
- Features of home whitening.
It seems that everyone has already understood that whitening is a trend. But there is a subtle point: in the professional community, whitening refers to procedures based on the action of chemical components. The rest - abrasives, enzymes - according to the law can be called bleaching, but de facto they only break down plaque and clean the enamel to its natural color. Splat has an Extreme White whitening toothpaste that contains carbamide peroxide granules. This is the same substance that dentists apply to aligners during whitening procedures, but in a minimum working concentration to eliminate the risk of burning the gums and erasing the enamel. The paste is used in a course for a month and can lighten teeth up to two levels on the Vita scale.
- The Organic Pharmaceutical factory offers not only Splat oral care products, but also cosmetics for the care of children up to three years old and environmentally friendly household “non-chemical” products.
The principles are the same - smart natural ingredients, environmental friendliness, hypoallergenic. Lallum baby - ten products for mothers and babies with an aromatherapy effect for a restful sleep. The smallest amount of natural ingredients is 99.7%, the largest is 100%)
Household chemicals Bio Mio - products for laundry, dishwashing, vegetables and fruits that can be used in the home with a newborn. The formulas do not pollute the soil, water and air, the packaging decomposes in 2 years, not 100 years.
5 reasons why Splat cares
- The factory in Valdai employs about 250 employees. This, one might say, is a city-forming enterprise for the nearest settlements.
The production process is almost entirely automated and could have been done with a smaller staff, but the company supports jobs. Employees who do not have personal cars are transported by corporate transport or reimbursed for expenses. Lunch in the canteen is free (tested - delicious, very tasty!), on the territory of the plant there is a free gym with a free trainer. Looks no worse than some X-fit inside the Garden Ring. The view from the treadmill is definitely better.
- Replying to an insert letter with the director’s words is a really working quality control tool.
Many years ago, the director of the company, Evgeny Demin, came up with the idea of organizing direct communication with customers. He wrote something like: “Hello everyone, my name is Evgeniy. I make toothpaste. It turns out not bad, but your opinion is interesting. Let me know what you think." Representatives of the Moscow office swear that on Mondays another hundred letters are dumped on the desk. Complaints are addressed to the responsible departments.
- Splat studies the psychosomatics of oral care.
Many oral diseases are psychosomatic in nature. Typical ailments for Russia are hypersensitivity, weak gums, caries (children go to the dentist for the first time at three to five years old; in the USA it is ten years later). According to the observations of a group of dentists, indecisive people suffer most from gum sensitivity.
Tooth sensitivity is also known as manager's syndrome. This is an acquired disease, and it affects those who are chronically stressed and squeezed under the yoke of “must, must, can’t.” Such people involuntarily clench their jaws, squeeze their cheekbones, and grind their teeth in their sleep. The enamel wears down and becomes thinner, the dentinal tubules expand, and... that's right, sensitivity increases) Remember the proverbs: “any nut can be cracked”, “strong teeth equal strong character”?
A clear example of the fact that everything in the body is interconnected - a person with an incorrect bite cannot clasp his hands behind his back, because the bite affects his posture. Once the orthodontist applies special orthodontic pads for at least 15-20 minutes, the alignment changes and in front of the amazed public the person joins his hands. Splat constantly works with the dental community and studies psychosomatics to discover trends and come up with something original.
- The eco-factory is located in Valdai next to a protected area.
In the production of toothpastes and cosmetics, important input elements are water and air. Better than here - look again. Splat use water from their own artesian springs.
- CO2 neutral production.
This means that the company plants as many trees as it emits carbon dioxide. Every year, employees of a German company come to Valdai to calculate the volume of emissions and then organize the planting of trees that would absorb them. This is how 55 hectares of forest appeared in different countries of the world. Not in Russia. Splat is still looking and cannot find a partner who could organize a landing in their homeland.
Organic Pharmaceutical voluntarily complies with international standards and is certified as environmentally responsible production ISO 14001. Each product complies with the requirements of the European Union Cosmetics Directive EU76/768/EEC and is subject to the more stringent standards of pharmaceutical rather than cosmetic production. 60% of waste is recycled, and the recycling of waste cardboard has so far saved approximately three thousand trees. Almost all types of packaging: caps, pencil cases, bottles - with the exception of foil tubes - are biodegradable. Substances are added to cardboard that also speed up the decomposition process.
As a corporate event, mushroom picking competitions are held on the territory of the plant. In the local river, employees catch trout, which the canteen cooks immediately turn into fish soup:
After what I saw and heard, without waiting for the press package, I bought myself BioMio toothpaste and cleanser. Although in fact I am ready to buy not only pasta, but in general everything that is made under this sky.
And here's another thing. If one day I get absolutely tired of everything, I will come back here.
Series "On the road"
The mini format of the familiar SPLAT complex toothpastes is convenient to take with you on a trip - they can easily fit into any luggage. The pastes differ from the previously presented products only in volume and price:
- BIOCALCIUM compact – price: 67 rubles (40 ml);
- WHITENING PLUS compact – price: 67 rubles (40 ml);
- ULTRACOMPLEX compact – price: 67 rubles (40 ml);
- ACTIVE compact – price: 67 rubles (40 ml);
- MEDICAL HERBS compact – price: 67 rubles (40 ml).
