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We have already written about popular products that were included in the “black list” of Roskontrol. However, it is not only food that harms the body, so we decided to compile a rating of the lowest-quality cosmetics according to experts. It turned out that cheap is not always bad.
“Made with us” and on Yandex.Zen
In 2011 (St. Petersburg) it expanded its collection of toothpastes and released 7 new products for adults and children under the “New Pearl” and “Lesnaya” brands. The aluminum packaging of toothpastes was replaced with plastic ones, and additional packaging of 50 ml toothpastes in a pencil case was released. Work has been carried out to modernize the basic recipes in order to improve consumer properties and select new, brighter flavors.
- Toothpastes “New Pearl”
The company offers products in the mass and mid-price segments under the New Zhemchug, Lesnaya and Zhemchug brands. According to experts, the Company's market share in 2011 in physical terms was 9%, distribution of New Pearl toothpaste was 47%.
Results of 2011.
Sales of toothpaste in 2011 amounted to 659,267,000 rubles, which is 6% less than the 2010 level. The share of toothpastes in all Nevskaya Cosmetics products was 9.6%.
In 2011, two toothpaste production sites merged. All toothpaste production facilities are located on one site. The former OMA premises were renovated and repurposed as a warehouse for storing raw materials for the production of toothpastes.
The production capacity of aluminum tubes has also been completely curtailed. The last tube production line has been sold. The entire range of creams and toothpastes has been packaged in plastic tubes. The tube shop premises were renovated and repurposed as a warehouse for finished products of toothpaste production.
During the reconstruction of toothpaste production, a new Olsa digester (Italy) was purchased, designed to cook 3.5 tons of toothpaste at a time.
Main development directions for 2012. In 2012, the company plans to release more than 50 new products and improve more than 100 products in its current range. These improvements will concern the modernization of recipes, improving the tastes and aromas of products, and transferring them to packaging that is more convenient for consumers. A significant part of the new products will be launched in the mass price segment, with a price accessible to the broad masses of consumers.
The “Oral Care Products” collection will be replenished with 5 new products in the segment of inexpensive toothpastes for adults and children. It is also planned to enter the growing segments of the oral care market, incl. professional dental care. In order to increase economic efficiency and improve the consumer properties of products, work is planned to improve the tastes and ergonomic properties (shape stability when extruded, whiteness, shine, etc.) of toothpastes.
For 2012 it is planned to organize the production of mouth rinses.
For the production of toothpastes, it is planned to purchase a machine for automatically sealing boxes.
Series of toothpastes “New Pearl”
“New Pearl” is a popular brand with a 30-year history, which has won the trust of consumers and dentists, and is represented by a large collection of high-quality toothpaste for adults and children, the quality of which is not inferior to the world’s leading analogues. The series products are manufactured using modern ingredients and formulations based on advanced technologies. All toothpastes in the collection have a balanced cleaning base and a pleasant taste: mint, menthol, anise and cinnamon for adults, strawberry, watermelon, orange and apple for children.
Toothpaste “New Pearl” will cope with any problems that may threaten your teeth: it will protect against caries and gum disease, prevent tartar and increased sensitivity of teeth, give freshness to your breath, and provide an antibacterial and whitening effect. This is why New Pearl toothpaste is chosen by millions of people today; it has truly become a “people's brand”.
"New Pearl Gentle whitening"
- "New Pearl Gentle whitening"
Therapeutic and prophylactic toothpaste for adults and children over 12 years of age.
Cleansing microparticles carefully remove stains from the surface of teeth and polish the enamel. The paste maintains the natural whiteness of the enamel and prevents yellowing. Does not destroy the enamel structure, because does not contain peroxides or harsh abrasives. "New Pearl Whitening"
- "New Pearl Whitening"
Prevents yellowing of teeth and restores their natural whiteness.
Contains a special system of components that control the formation of tartar. "New Pearl Total 12 + Gentle whitening"
- "New Pearl Total 12 + Gentle whitening"
Two-color gel-based paste.
Whitens gently and does not contain peroxides or oxidizing agents. Provides proven 12-hour protection against bacteria that cause bad breath and maintains long-lasting fresh breath. A special antibacterial complex inhibits the growth of bacteria that cause bad breath. A modern whitening complex polishes tooth enamel, prevents the growth of tartar and plaque formation. Active fluoride prevents the occurrence of caries by protecting the enamel from harmful acids. "New Pearl For Children Raspberry"
- "New Pearl For Children Raspberry"
Gel therapeutic and prophylactic toothpaste with a bright raspberry flavor for gentle care of the teeth of children from 1 year to 6 years. Designed with optimal fluoride content for children, it protects against caries. Gently cleans teeth of plaque without damaging the enamel. The bright taste of raspberries makes brushing your teeth a pleasure.
"New Pearl Junior ICE Lemon"
- "New Pearl Junior ICE Lemon"
Modern two-color gel therapeutic and prophylactic toothpaste is intended for comprehensive care of the teeth and gums of children and adolescents from 7 to 12 years of age. Effectively cleanses the oral cavity and reduces the risk of caries. Thanks to the gel base, it has reduced abrasiveness and carefully cares for the developing tooth enamel. Lemon extract, rich in vitamin C, strengthens and tones gums. The bright taste of juicy lemon and mint gives clean and fresh breath.
"New Pearl for sensitive teeth and gums"
- "New Pearl for sensitive teeth and gums"
Gently and effectively cares for teeth and gums with increased sensitivity.
Gently removes plaque without irritating the enamel, gums and mucous membrane. Promotes healing of the smallest abrasions and wounds in the oral cavity. A complex of calcium, potassium and fluorine strengthens enamel and prevents caries, reduces the sensitivity of nerve endings, blocking pain impulses. Green tea extract has anti-inflammatory, astringent and antimicrobial effects, and tones weakened gums well. "New Pearl Pomegranate and mint + gentle whitening"
- "New Pearl Pomegranate and mint + gentle whitening"
Preserves the natural whiteness of the enamel without disturbing its structure, since it has a gel base and does not contain peroxides or oxidizing agents.
Pomegranate extract has an astringent, anti-inflammatory, antibacterial, healing and general strengthening effect on the gums due to the presence of tannins, organic acids and antioxidants. “New Pearl Honey and Rosehip + whitening”
- “New Pearl Honey and Rosehip + whitening”
Rosehip extract has a vitaminizing, bactericidal and tonic effect on the gums, keeping them healthy.
The delicate taste of flower honey combined with mint gives long-lasting freshness and purity to your breath. "New Pearl Pine Balsam"
- "New Pearl Pine Balsam"
The first therapeutic and prophylactic toothpaste for comprehensive care of teeth and gums with a proven effect in the prevention of colds and flu.
Suitable for the whole family, including children from 3 years old. Effectively cleanses, has an antiseptic effect, promotes wound healing and reduces inflammatory processes in the oral cavity. It is a necessary remedy for combating colds during periods of increased viral activity (autumn-spring). The paste does not contain fluoride, has a characteristic pine taste and gives freshness to your breath. It is especially recommended for regular use from the age of 25, since it is from this age that atrophic processes in the gums begin.
Coniferous chlorophyll-carotene paste reduces gum bleeding, has an antiseptic effect, promotes wound healing and reduces inflammatory processes in the oral cavity, and ensures the prevention of periodontal disease. Regular use of the paste allows you to reduce the infectious activity of influenza and herpes viruses by 4 times, and adenovirus (ARI, ARVI) by 3 times*.
*Proven by the State Research Institute of Influenza, Russian Academy of Medical Sciences, using a cell culture model
"New Pearl Cedar Complex"
- "New Pearl Cedar Complex"
New therapeutic and prophylactic dual-use toothpaste: to strengthen gums and protect against caries.
The high content of Siberian cedar nut oil gives the paste special healing properties. The oil is a unique source of a complex of vitamins and antioxidants: E, F, B, D, as well as beneficial fatty acids and microelements. Helps reduce inflammation and bleeding of the gums, nourish and soften periodontal tissue, slow down age-related changes in the gums and oral mucosa. Thanks to the complex use of fluorine and calcium compounds, the paste provides the best protection against caries.
"New Pearl Ginseng"
- "New Pearl Ginseng"
Contains ginseng extract, which has a tonic effect on the gums. To prevent periodontal diseases, the paste can be used from 7 years of age. And for people over 30 years old, it is recommended to use it regularly. Ginseng extract stimulates protective mechanisms and metabolic processes in the gums, accelerates tissue regeneration, and promotes rapid healing of wounds.
"New Pearl Medicinal Herbs"
- "New Pearl Medicinal Herbs"
Effectively removes plaque and cleanses the oral cavity, prevents periodontal inflammatory processes, helps protect teeth from caries, keeping them strong and healthy. Does not contain fluoride, especially recommended for regions with high fluoride content in water. Extracts: echinacea, peppermint, nettle, St. John's wort, calendula, sage and chamomile strengthen gums, reducing their bleeding.
A little about the manufacturer
The brand has been producing unique pastes for several decades and has gained popularity due to the combination of affordable cost and unsurpassed quality.
The New Pearl paste received many awards in the 70s and was recognized as the best product of the year.
Experts and buyers include the following advantages of the brand:
- innovative components that have an effective impact in the chosen direction;
- application of modern technological developments in product manufacturing;
- adapted cleansing base;
- the presence of a refreshing taste in the entire line of pastes;
- The product has passed clinical and toxicological tests.
The company is constantly improving its products and annually releases about ten new oral care products.
Agree, not every manufacturer can boast of such a pace of product expansion. The recipe is constantly being modernized, the taste is improving, the packaging is being replaced with more convenient tubes for the consumer.
Most buyers get acquainted with the product at an appointment with their dentist and prefer the New Pearl paste for many years.
General rules of use
Brushing your teeth with “New Pearls” should be done 2 times a day. During hygiene procedures, the enamel is cleaned with smooth sweeping movements. Squeeze out a small amount of gel from the tube, as excessive foam will interfere with the process of cleansing the oral cavity. After completing the procedure, it is recommended not to spit out the paste immediately in order to increase the effectiveness of the product used.
“New Pearl” is a drug that is popular among customers due to its variety of flavors and affordable price. Before purchasing a product, it is important to study its contraindications, since each line of products solves specific dental problems. For babies, a children's line of products has been developed that is safe in case of accidental swallowing and gently cleanses the enamel.
